![]() ![]() However, with the new age user getting increasingly savvy, and with mobile technology catching up, it makes a lot of sense for broadcasters to tap this medium. Ten Sports CEO Atul Pande, added, “Busier schedules are making it difficult for many to follow live TV today. Our partnership with Ten Cricket will allow this viewer to get a slice of the action on-the-go.” Vishal Malhotra, Business Head - New Media at Zee Entertainment Enterprises Ltd, sharing his enthusiasm on the partnership, said, “Coming on the heels of the Champions Trophy in England that India won spectacularly, the Caribbean Tri-Series is bound to whip up passions of a billion cricket crazy fans in India and from around the world. This means that cricket buffs can now break free from TV and follow their favourite teams even while on-the-go. Ditto TV, India’s first OTT (Over-The-Top) TV distribution platform from Zee New Media has acquired the international streaming rights from Ten Cricket to broadcast live the -Caribbean 7-match Tri-Series that will be played between India-West Indies-Sri Lanka in West Indies from June 28 to Jul 11, 2013. ![]()
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